Tricks & Flips is a skateboarding merchandise brand set to open its first physical retail store in Los Angeles. They collaborate with major skateboarding media outlets and personalities to create custom-designed products, from custom decks to ultra-comfortable fleece hoodies. For their logo, they wanted a design incorporating a globe to represent the international skateboarding community. Instead of using a traditional skateboard graphic, I took an abstract approach by designing two bold lines at the top and bottom to symbolize skate rails, while the “T&F” in between represents the ground—capturing the essence of movement, culture, and global unity in a sleek, modern way.