Equidad is a vibrant and passionate skincare brand that embodies wellness, sustainability, and inclusivity. My goal was to create a logo that was both simple and memorable, using a pictorial style that visually communicates the brand’s core values. The design integrates a half-circle to represent the letter ‘E’ and the globe, symbolizing global inclusivity and care. Additionally, the half cannabinoid leaf represents life, balance, and equity. By seamlessly combining these elements, I crafted a unified logo that exudes friendliness, confidence, and trustworthiness—ensuring that Equidad stands out in the skincare industry while staying true to its mission.

Client Project