At AllTrails, I played a key role in shaping the brand’s visual identity across multiple platforms, including marketing emails, social media assets, and paid advertisements. Each design was crafted with a thoughtful approach to color, typography, and brand messaging, ensuring consistency and engagement across all touchpoints. Additionally, I collaborated with well-known brands such as Travel + Leisure and Stio to promote AllTrails Plus features, creating compelling co-branded content that resonated with outdoor enthusiasts.